Upload your Google Ads keyword report and we'll flag every low Quality Score keyword, diagnose the likely cause, and tell you exactly what to fix.
Drop your CSV here, or click to browse
Google Ads Keyword report with Quality Score (.csv)Quality Score must be added as a column. See how below.
Auditing 0 keywords · Account average QS: — · 0 keywords need attention.
| Keyword | QS | Exp. CTR | Ad relevance | Landing page exp. | Avg. CPC | Est. CPC saving | Fix |
|---|
Keywords with QS 1–5 are flagged. QS 6–7 shown as monitoring. CPC saving is estimated vs a QS 7 benchmark.
How likely users are to click your ad when they see it — based on your keyword's historical performance. Low = your ad copy isn't resonating with the intent behind the search.
How closely your ad copy matches the keyword's theme. "Below average" usually means the keyword is in the wrong ad group, or your headline doesn't contain the keyword.
How relevant and useful your landing page is to someone who clicked your ad. Low scores mean the page content doesn't match what the user was looking for.
Each QS point above or below 7 affects your CPC by roughly 16%. A keyword at QS 4 can cost 2× more than the same keyword at QS 8 for the same position.
In Google Ads, run a Keywords report with Quality Score and all three component columns added. Export as CSV.
We flag every keyword scoring below 6, identify which of the three components is dragging the score down, and estimate the CPC saving available.
Each flagged keyword gets a plain-English fix — rewrite the ad, move the keyword, or update the landing page. Prioritised by CPC impact.
Quality Score is a custom column — you need to add it before exporting. Takes about 90 seconds.
This tool finds the Quality Score issues. Shev Dilay helps you fix the account structure behind them. Technical SEO, content architecture, and AI search visibility for B2B SaaS brands.
Work with Shev →